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Feet Sweaters | Havaianas
Social | Product Launch | Fashion
Socks with flip-flops are a fashion faux-pas, so Havaianas didn't make socks... they made Feet Sweaters! And a full campaign that never let up on the joke to go along with them.
Whatever they look like, they're NOT socks. We promise. 🤞
Teaser Phase:
Every good product launch starts with a focus group. Teasers on IG Stories and Twitter polled fans to see how they felt about socks and flip-flops together.
Spoiler alert: they hated it.
Launch:
We used the "learnings" from our teaser content to introduce our new product...
NOTHING like socks and flip-flops, of course. 😜
Hero Launch Film
Product Social Video
Credits:
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ACD, Copywriter - Matt Frierdich
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Senior Copywriter – Lindsay Kelly
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Copywriter – Samantha Lara
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Art Director – Bruna Andrade
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